Kill Your Business Plan: Build a Business that Works, Lasts, and Is Worth the Investment
 
Business planning is not just about drafting a document. If anything, the document is the end result of the actual work of envisioning, validating, researching, iterating, and intricately planning your business. It’s a deeply reflective process where entrepreneurs articulate exactly what’s going to happen when they launch and grow their business, ensuring that startups aren't just running, but running in the right direction.
 
If you're thinking of starting a business, and you've ever said, “I just wish I could know this wasn’t going to fail. I wish I could know for sure I’m setting myself up for success,” well, guess what? You can. That’s what this book will teach you. This book is a hero’s guide to the epic quest of starting a viable, successful business.